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The 'Tune-Up' Toolkit: The key to Getting More Wedding Gigs Without Hustling Harder
Focus on high-impact strategies and take actionable steps to book better paying gigs and more of them
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Step 1: Overview
Step 1: Define and Leverage Your Unique Value Proposition (UVP)
Lesson Overview
This session will guide you to define your UVP by identifying the emotional and practical challenges faced by engaged couples, and how your services solve those challenges.
By crafting a compelling UVP, you'll be better positioned to stand out from competitors and communicate your value clearly.
We'll look at
o Target Audience: Who do you serve?
o Problems You Solve: What emotional or practical problem do couples face?
o Unique Solutions: How do you solve those problems better than competitors?
Lesson Objectives
By the end of this session you will:
- Understand the role of a UVP in attracting premium wedding gigs
- Identify your competitive strengths as a wedding musician
- Write a clear and compelling UVP using a structured template
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