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The 'Tune-Up' Toolkit: The key to Getting More Wedding Gigs Without Hustling Harder
Focus on high-impact strategies and take actionable steps to book better paying gigs and more of them
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Part 2: Target Audience
Part 2: Target Audience
Recap
As we previously mentioned:
A UVP is not just what you do—it's how you transform a couples wedding experience.It answers three key questions:1. Who do you serve?2. What problem do you solve?
3. How are you different?"
Make sure you have your answers to the above questions nearby so that we can continue creating your UVP.
Breaking Down the UVP Components
In this part of the lesson, we look at breaking down the 3 UVP components which are some of the pieces you need to help you create your proposition statement, and which will help you differentiate yourself from other acts.
o Target Audience: Who do you serve?
o Problem You Solve: What emotional or practical problem do couples face?
o Unique Solution: How do you solve those problems better than competitors?
Let's focus first on your target audience.
1. Target Audience: Who do you serve?
Definition: Your target audience isn't just 'everyone getting married.' It's the specific group of couples most likely to book you for their wedding. These are the people who will resonate with your personality, musical style, performance approach, and overall brand. They'll typically be of a specific age range, location and even have a specific income range.
Musicians often think "I serve anyone who needs live music," but you don't. Specificity is key.
Why It’s Important:
If you try to appeal to everyone, you’ll end up appealing to no one. A clearly defined audience helps you market yourself more effectively and increase your opportunities of booking more gigs - with less effort.
If you try to appeal to everyone, you’ll end up appealing to no one. A clearly defined audience helps you market yourself more effectively and increase your opportunities of booking more gigs - with less effort.
Understanding your audience allows you to tailor your branding, messaging, and even your setlist to match their preferences.
Couples looking for wedding entertainment aren't just buying music—they're buying an experience that aligns with their wedding vision.
How to Define It:
Consider factors like wedding style (luxury, boho, traditional, modern, etc.), budget level, and music preferences (acoustic, high-energy, classical, etc.). To get even clearer, consider demographics such as age, types of jobs or industries they work in and where they live.
Ask yourself: What types of couples truly appreciate and value my performance style?
Are they planning a high-end wedding? Do they want a laid-back, boho-style reception? Are they couples looking for interactive entertainment they can party to or a background soundtrack?
Be specific: When you drill down and get specific on the types of couples you enjoy working with and who gravitate to you, it makes it easier to attract more of them into your circle.
E.g. Are they 25 year old couples, who love a laugh, are easy going and just want bangers for their reception? Or are they mid-30's, a bit more reserved and work in corporate and only want classical music? Do you specialise in fun-loving couples? Elegant, upscale weddings? Quirky, creative ceremonies?
Consider these elements, and how you might start defining "who you serve"
In the next part of this lesson, we'll continue to break down the UVP components that will help you begin to construct your UVP statement and look at the problem(s) you solve for couples.
Download your UVP Worksheet: Day 1: Define Your UVP.pdf
👉 Your Action Items!
Check the box below after completing the action items.
Complete the questions above, and make sure to submit them so you receive a copy of your notes via email
Download and complete Day 1 worksheet - UVP
Email your update to courses@musicformywedding.com.au if you'd like some feedback on your progress
Let us know in the comments below - what's your take-away from this exercise? Have you realised you're attracting one (or two) specific types of couples?
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